This step involves the organisation, delivery and follow-up of a series of workshops and events to support all the market actors to map their market together, in detail, and identify barriers and support interventions.
Step 4 of the roadmap describes how to carry out Participatory Market Mapping of the selected energy system, which is achieved through facilitating one or more meetings and workshops with a diverse group of market actors to map and analyse their system together, through a participatory process. The main objectives of these events are as follows, to:
The Process: Building trust between market actors requires frequent and well-facilitated interactions. This is because it often takes time and requires patience for changes to take place in the way the market actors do business with each other, as facilitated by the roadmap process, which results in the tangible and measurable improvements in the selected energy market system.
The Events: The process is best facilitated as a series of participatory events with the range of identified market actors – this includes the main participatory market mapping workshops with representatives from all market system actors, as well as facilitated one-to-one meetings between certain actors, MOG meetings, round tables, business fairs, etc., each building on the outcomes of the last.
Number of Events: There are no set guidelines on how many and what types of events are required, as this depends on how willing the market actors are to start working together to map their market, identify the main barriers and opportunities, and then identify and deliver the activities required for overcoming them as best they can, to allow the energy market system to develop and grow. It is however likely that more than one event will be required.
Financial and Social Impacts: It is also important to note that although these events should be focused on the business aspects related to the development of the selected energy market, they also need to include the social, institutional and political issues, including gender equality. This may slow the process, but addressing these issues is often just as important for the development of the energy market system to achieve effective and sustainable impacts, in particular addressing poverty and marginalisation.
Note: Step 4 of the roadmap builds on the preliminary mapping and analysis carried out in Step 2, but critically involves the facilitation of the market actors to carry out the mapping and analysis themselves so they start to take ownership of the process.