‘Sunolo Sakhi’, literally meaning ‘Sisters, let’s listen’, was broadcast for the first time this year on February 6 on a community radio station in Bhubaneswar.
Aiming to spread awareness and bust taboos, especially in slum areas, the radio show has been designed by a UK-based NGO ‘ Practical Action’ to take the first steps in educate people about menstrual hygiene.
Scheduled to be taken forward with the help of city-based FM stations , the initiative that was launched in January is set to be expanded in its second phase. Girls and young women in slums are encouraged to discuss their issues during ‘Live Phone-in discussions’ and dispel all the myths that have been associated with menstruation with the help of an Adolescent Hygiene Expert Dr Chayanika Mishra.
‘Most families are shy discussing menstruation matters’
“When it comes to menstrual hygiene very few women and girls know about the proper hygiene practices. In a city like Bhubaneswar, a handful of urban girls are aware about it,” explains Ananta Prasad, Communications Officer, “In such a situation, we were more concerned about our slum communities. So, we designed this programme for adolescent girls and young women in the slums, who are mostly daily wage workers or students.”
Speaking about the importance of such a programme in slum areas, Adolescent Expert Dr Chayanika Mishra further adds saying, “Most families are shy discussing menstruation issues. So, they tend to practice wrong and baseless customs. In rural or slum areas, people do not conceive menstruation as a normal bodily phenomenon and hence girls are looked down upon.”
Explaining further she adds, “Male counterpart, many a times, make fun of periods or do not realise the difficulties that a girl goes through during this time of the month. Besides, girls or young women in these areas are seen to be following unhygienic practices that lead to infection and other diseases. Hence, the need for such a programme arises.”
‘Sakhi Clubs have been formed to enable change’
Within a span of five months, the programme has gained a lot of popularity in the slums and has been receiving calls from young girls and ladies in the age group of 18 yrs to 35 yrs.
At present, the NGO has been able to socially mobilise 15 slums in Bhubaneswar via audio podcasting, mobile film screenings, and focused group discussions and through knowledge materials. To enable a change in the mindset, Sakhi-Radio clubs have been formed where young girls and women are encouraged to listen to the aired show during the weekend and discuss on the same.
Regular film screenings, focused group discussions, individual counselling, audio pod casting, radio listeners club are the medium of interaction and knowledge sharing means adopted under the project. The live radio show has helped immensely in initiating a change, according to the organisers. The show is scheduled to be aired once a week for duration of an hour, with the local FM radio partner.
Interestingly, the programme intends to reach the visually impaired, hearing and speech impaired as well through audio and visual books. The audio books would socially mobilise the visually impaired while the visual books which would make use of sign language would create an awareness on menstrual hygiene amongst those who are hearing and speech impaired, informed Ananta.
This article was first published here by the journalist from DNA.