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Empowering marginalised and engaging key actors


This step involves working closely to support a range of market actors who are either marginalised or key to the development of the market system in the future.

  1. Introduction
  2. Marginalised actor assessment
  3. Marginalised actors' risk analysis
  4. Building basic competencies of marginalised actors
    1. Representation and mobilisation
    2. Market literacy
    3. Dialogue and negotiation
  5. Utilising market opportunity groups (MOGs)
  6. Engaging key actors
  7. Assessing key actors' incentives
    1. Interests
    2. Motivations
    3. Influences
    4. Drivers
  8. Developing an engagement strategy
    1. Initial communication and hooks
    2. Future engagement strategy
  9. Templates and checklists
 

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